Why Join ATAC?
Real Support for Real Challenges
Independent travel agents face increasing costs, constant change, and often limited support. ATAC was created to address these challenges—by bringing agents together through a transparent buying group that puts its members before profit.
Strength in Community, Freedom in Business
When you join ATAC, you gain the strength of a united national community while retaining full control over how you run your business. You’re not joining a franchise or corporate network—you’re joining a co-op where your voice matters.
Why Join ATAC?
Strength in Community, Freedom in Business
When you join ATAC, you gain the strength of a united national community while retaining full control over how you run your business. You’re not joining a franchise or corporate network—you’re joining a co-op where your voice matters.
Real Support for Real Challenges
Independent travel agents face increasing costs, constant change, and often limited support. ATAC was created to address these challenges—by bringing agents together through a transparent buying group that puts its members before profit.
Is ATAC a Fit for Your Business?
A few great questions to consider...
Is your buying group not meeting your expectations?
Are you missing out on getting great deals with the suppliers you know and love?
Do you wish you had more support from your buying group?
Do you feel like you’re in a straight jacket with lots of rules and regulations, when - you really feel ready to do your own thing?
Are you really being listened to?
Do you wonder about what value you’re getting when big invoices come in from your buying group?
Do you want amazing benefits but without the hefty price tag?
Are you worried about how much of the fees and charges you pay are going to support buying group overheads and executive salaries?
Would you like the potential to earn more?
Is your buying group not meeting your expectations?
Are you missing out on getting great deals with the suppliers you know and love?
Do you wish you had more support from your buying group?
Do you feel like you’re in a straight jacket with lots of rules and regulations, when - you really feel ready to do your own thing?
Are you really being listened to?
Do you wonder about what value you’re getting when big invoices come in from your buying group?
Do you want amazing benefits but without the hefty price tag?
Are you worried about how much of the fees and charges you pay are going to support buying group overheads and executive salaries?
Would you like the potential to earn more?
If this resonates with you — ATAC could be exactly what you’ve been looking for.
We’re a co-operative built by agents, for agents, focused on collaboration, commercial strength and genuine member value — and we’d love to welcome you into our community.
Why Consider ATAC for your Business?
Membership with ATAC delivers practical, meaningful value designed to support travel businesses. Everything we offer is designed to help put more money in your pocket while supporting long-term business growth.
Competitive commissions and tiered override opportunities
Low overheads with no hidden fees, so more money stays in your business.
Annual returns shared back to members through our Co-operative structure.
Access to preferred supplier partnerships that deliver real value for your business
Marketing tools, business resources, and member-only content
Industry events, training, conferences, and famils to help you learn and connect
Support from Head Office
Our head office team is here to help you succeed—not to control or restrict your business. We assist you with supplier relationships, member resources, communications, and general support, while ensuring you always keep your independence. ATAC’s support is practical, reliable, and personal—rooted in genuine care for each member’s growth.
Michelle Emerton
Chief Executive Officer
Georgina Randall
Member Services Development Manager
Chii Tseng-Macaraig
Administration & Operations Co-ordinator
Jackie Idol
Marketing & Design Co-ordinator
The Co-op Model
A better way to support independent travel agents.
Members
Independent agents become Co-op owners.
Members Shape Decisions
Governed by agent-led board.
Value Flows Back
Profits are returned to our members.
Stronger Together
Collective buying power & partnerships.
Members
Independent agents become Co-op owners.
Members Shape Decisions
Governed by agent-led board.
Value Flows Back
Profits are returned to our members.
Stronger Together
Collective buying power & partnerships.
Traditional Buying Groups
- Externally owned
- Profits leave the network
- Limited transparency
- Little member influence
The ATAC Co-op
- Member-owned
- Profits stay with members
- Full transparency
- Members govern the Co-op
How to Join ATAC
Becoming a member of ATAC is straightforward, transparent, and guided by our co-operative principles:
Apply Online
Submit your application through our online form.
Apply Online
Submit your application through our online form.
Application Review
Our head office team reviews your application and may contact you if any clarification is needed.
Application Review
Our head office team reviews your application and may contact you if any clarification is needed.
Board Consideration
Your application is shared with the Board of Directors—all of whom are active ATAC members—so it can be considered thoughtfully and fairly.
Board Consideration
Your application is shared with the Board of Directors—all of whom are active ATAC members—so it can be considered thoughtfully and fairly.
Member Notification
In line with our co-operative principles, existing members are notified of new applications. This step helps ensure alignment and protects the collaborative culture of our community.
Member Notification
In line with our co-operative principles, existing members are notified of new applications. This step helps ensure alignment and protects the collaborative culture of our community.
Confirmation
Following notification, you’ll receive confirmation and immediate access to ATAC’s resources, partners, and community.
Confirmation
Following notification, you’ll receive confirmation and immediate access to ATAC’s resources, partners, and community.
Hear it from our Members
Kirsty Eccles
Meridian Travel
ATAC gives us the flexibility to operate as an independent agency, yet still offers the security of a buying group. The board works tirelessly on behalf of all members securing competitive preferred partnerships.
Virginia Paton
National Warrnambool Travel
If you like your independence but would enjoy the benefits and support of a group, I recommend ATAC to you.
Ken Morgan
Two’s A Crowd
We wanted to be part of a buying group that was completely focussed on success of its members. With its low head office overheads, win-win approach to wholesale deals and a focus on ‘keeping it simple’, ATAC ticks all the boxes for us. The end result is a better bottom line for Two’s A Crowd.
Karen Mansour
Avgo Travel
As an ATAC member since 1992, not only have we received preferred partner commissions, but also bonus, target, dividends and other special payments.
